My Story

Dr. Benjamin Ritter, internal leadership coach, founder of LFY Consulting

“I felt stuck, overworked and under-utilized, and realized that something had to change. In reflection, every time I’ve ever felt unfulfilled I lost my sight and my insight.”



LFY Consulting is based in Chicago, IL, and was founded in 2016 by Dr. Benjamin Ritter - this is his story:

Part I:

During my undergraduate degree I was personally, professionally, and socially lost. If I was to pick one thing that caused this time of my life, it would be that I decided to live a life toward one goal. I found my “purpose” and went for it, but in the process of going for it I didn’t care about anything or anyone else, and then I failed. My tunnel vision led me down a path that ignored my personal and professional health. I missed out on creating positive and strong relationships, on learning how to be social in different situations, on how to choose the right partners, what I really wanted for a career, and even how to make the right choices for my life overall. I had no idea who I truly was, and what I even wanted from life anymore. This truly low point motivated me to dive into the fields of interpersonal development, mental health, social psychology, and work towards self-improvement. I had enough of feeling the way I did, losing time and years of my life, and it needed to change, I needed to change.

The next four years of my life were a journey focused on crafting the life I desired for myself personally and professionally. I needed to be better, to become a different person. There’s one really great side of being achievement oriented, and that’s you get things done. I decided that I needed to learn and grow and that consisted of complete dedication, and countless hours researching, graduate studies, introspection, and practice. When I say practice, I literally mean altering my behavior in personal and professional situations, from everything to how I would dress, to how I would speak to people, to the environments I would force myself to experience.

I worked odd jobs that would test my social comfort zones and full-time professional jobs, on average 60-80 hours a week, and tried anything and everything that came my way. I was basically my own dating coach, life coach, business coach, success coach, leadership coach, you name it. Eventually, in a serendipitous like moment, I was recruited to work for an organization to help others achieve the evolution I was implementing for myself, I became a professional dating coach, and this opportunity planted the seed to help others in a way I wish I was helped in the past.

Fast forward, past countless lessons and moments of growth, and another four years, being dedicated and busy led me to building a part-time dating and relationship coaching company, and also a position in healthcare working in quality improvement, which made me feel like I was really making a difference. But then I was promoted. It was a great career move, into an executive level position at a major hospital but once the dust settled I realized I didn’t really like my job. I didn’t feel it was meaningful. At the same time I realized that the coaching company I was investing in also didn’t feel right. Nothing felt aligned.

Part II:

I was successful professionally but didn’t feel successful personally. Something was off. I had grown tremendously. I was more confident, social, and successful than ever before but I was stuck. I didn’t really feel that I was at the right job or building the right business. I started to withdraw and eventually became a disengaged employee and also started pulling back from investing more in my business. I was going through the motions to get through the day, questioning what I was doing and searching for more.

The opportunities seemed endless, but I wasn’t sure what to choose. I sought out the answers to BIG questions, such as, who was I really, and where did I want to go with my life? After a lot of introspection I came up with at least one answer. I wanted to help people grow. I wanted to lead and help others do the same. Now I just needed to make that happen. While still working full-time as a disengaged healthcare executive, sorta investing in my coaching practice but pulling away, and working part-time on weekend nights for extra funds, I went back to school to get my doctorate in Organizational Leadership. I learned how people learned, how leaders were developed, and how to create a curriculum that would encompass both of those areas. Where was this meaning I felt I lost after my promotion? If meaning is an emotion, how can we create an environment to trigger it? How can we create it within ourselves? Also, how can this be a systematic process that works and is sustainable?

Then I sat back and really questioned everything I learned and experienced because everyone should be able to feel their work is meaningful. Eventually I found the answers and I found what I truly wanted to invest my time in. It wasn’t as a dating coach. It wasn’t as a healthcare executive. And it wasn’t in a variety of other entrepreneurial ideas I had my hands in. I was done being busy. I was ready to live truly for myself. It was time I lived an intentional life aligned to my values.

That’s when Live for Yourself (LFY) Consulting, The LIVE system©, and The Three C’s of Self-Leadership© were born. The LIVE system© and The Three C’s of Self-Leadership© are unique programs based on doctoral research in the fields of learning theory, and curriculum and leadership development that will guide clients in cultivating personal and professional fulfillment. I focused on creating a systematic and research based program because I still needed a program that could constantly be applied to my life, because life isn’t constant, things change. A system that can be used whenever it’s needed is coaching that can literally last a lifetime.

LFY Consulting focuses on guiding intrapreneurs and entrepreneurs that have experienced a level of professional success, but don’t feel successful or fulfilled personally. Our clients are seeking more meaning at work and in life. It is my mission to help others cultivate what took me over 8 years to learn on my own, because all I wanted back then in my darkest moments was someone to help me, someone with any answer at all.

I see parts of my journey in each of my clients, and I can feel what they are going through because I’ve gone through it. Our work in one-on-one coaching sessions through Zoom, part video and audio, along with personalized assignments, and follow-up emails, lead them toward building the skills and life that they deserve. Each day I am grateful for the experiences that have led me to the opportunity to work with people that are struggling with issues that are directly related to my past. I represent that things can change. There is more, and it’s within your grasp.

If you want to learn more about how I can help, please click here to fill out a short questionnaire and sign-up for an informational session.

We will touch base on where you’re at, get to know each other more, see if we are a good fit, and discuss potential programs. I’m looking forward to speaking with you soon, my door is always open.